Disney x Le Creuset - Winnie the Pooh

Client Goals & Impact:

  • Delivered a high-end, internationally tailored launch for the Asian market, in collaboration with Disney, to celebrate the iconic Winnie the Pooh.
  • Positioned the collection as a luxurious, collectible cookware line that combines whimsy with premium functionality.
  • Enhanced brand presence by connecting Le Creuset’s quality with Disney’s beloved storytelling.

 

Behind-the-Scenes Insight:

  • Crafted aspirational, data-driven top-of-funnel content designed to captivate Disney fans and high-end cookware enthusiasts.
  • Highlighted intricate product details with cinematic close-ups and warm, nostalgic settings.
  • Used insights-driven storytelling to resonate with the cultural and emotional nuances of the Asian market.

 

Service Integration:

  • Delivered a comprehensive, research-backed content strategy, featuring video and exclusive imagery for multi-platform engagement.
  • Designed a funnel-focused campaign aimed at building awareness, driving desire, and converting sales.

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Disney x Le Creuset – Winnie the Pooh – Commerical

Client:

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