Le Cresuset - Chinese New Year - Product Film

Client Goals & Impact:

  • Showcased a specific Le Creuset product as a premium centerpiece for Chinese New Year celebrations, emphasizing its versatility and cultural significance.
  • Targeted tradition-loving, design-focused consumers who value craftsmanship and elegant cookware for special occasions.
  • Strengthened Le Creuset’s brand identity by combining cultural heritage with aspirational, high-quality design.

 

Behind-the-Scenes Insight:

  • Developed data-driven, product-focused content designed to resonate with culturally attuned consumers.
  • Captured the product in festive, vibrant settings with intricate lighting and thoughtful composition to highlight its design and functionality.
  • Employed storytelling that connected deeply with the audience’s celebration of tradition and shared meals.

 

Service Integration:

  • Delivered a cohesive content strategy, featuring this product film as part of a broader Chinese New Year campaign, complemented by engaging imagery.
  • Designed a funnel-focused approach to inspire awareness, engagement, and product-specific conversions.

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Le Cresuset – Chinese New Year – Product Film

Client:

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