Showcased a specific Le Creuset product as a premium centerpiece for Chinese New Year celebrations, emphasizing its versatility and cultural significance.
Targeted tradition-loving, design-focused consumers who value craftsmanship and elegant cookware for special occasions.
Strengthened Le Creuset’s brand identity by combining cultural heritage with aspirational, high-quality design.
Behind-the-Scenes Insight:
Developed data-driven, product-focused content designed to resonate with culturally attuned consumers.
Captured the product in festive, vibrant settings with intricate lighting and thoughtful composition to highlight its design and functionality.
Employed storytelling that connected deeply with the audience’s celebration of tradition and shared meals.
Service Integration:
Delivered a cohesive content strategy, featuring this product film as part of a broader Chinese New Year campaign, complemented by engaging imagery.
Designed a funnel-focused approach to inspire awareness, engagement, and product-specific conversions.