Positioned Le Creuset’s cookware as a luxurious centerpiece for celebrating the Chinese New Year, blending cultural tradition with premium craftsmanship.
Targeted design-conscious and tradition-loving consumers, focusing on the fusion of style, functionality, and cultural significance.
Enhanced brand identity by celebrating heritage while reinforcing Le Creuset’s global appeal.
Behind-the-Scenes Insight:
Crafted aspirational, data-driven top-of-funnel content, showcasing the collection in festive, culturally significant settings.
Highlighted intricate product details through warm, celebratory visuals that evoke prosperity and family connection.
Integrated storytelling to emotionally resonate with the target audience, celebrating the joy of shared meals and traditions.
Service Integration:
Delivered a cohesive content strategy, featuring cinematic video and complementary imagery, ensuring consistent engagement across platforms.
Designed a funnel-focused campaign to maximize awareness, foster cultural connection, and drive conversions.