Le Creuset - Chinese New Year - Campaign Film

Client Goals & Impact:

  • Positioned Le Creuset’s cookware as a luxurious centerpiece for celebrating the Chinese New Year, blending cultural tradition with premium craftsmanship.
  • Targeted design-conscious and tradition-loving consumers, focusing on the fusion of style, functionality, and cultural significance.
  • Enhanced brand identity by celebrating heritage while reinforcing Le Creuset’s global appeal.

 

Behind-the-Scenes Insight:

  • Crafted aspirational, data-driven top-of-funnel content, showcasing the collection in festive, culturally significant settings.
  • Highlighted intricate product details through warm, celebratory visuals that evoke prosperity and family connection.
  • Integrated storytelling to emotionally resonate with the target audience, celebrating the joy of shared meals and traditions.

 

Service Integration:

  • Delivered a cohesive content strategy, featuring cinematic video and complementary imagery, ensuring consistent engagement across platforms.
  • Designed a funnel-focused campaign to maximize awareness, foster cultural connection, and drive conversions.

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Le Creuset – Chinese New Year – Campaign Film

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