Client Goals & Impact:

• Positioned the Collar Club collection as the pinnacle of refined menswear, targeting professionals and style-conscious consumers.
• Highlighted the collection’s sleek designs, premium materials, and versatility for the modern wardrobe.
• Enhanced Markham’s brand image as a leader in contemporary, sophisticated fashion.

Behind-the-Scenes Insight:

• Developed aspirational, data-driven top-of-funnel content to captivate the target audience and reinforce brand elegance.
• Showcased the collection in polished, urban settings with dynamic visuals and refined lighting.
• Leveraged storytelling to emphasize timeless style and professional confidence.

Service Integration:

• Delivered a cohesive content strategy, featuring high-quality video and curated imagery for seamless multi-platform campaigns.
• Implemented a funnel-focused approach to boost awareness, drive engagement, and convert leads into customers.