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Vivaia Hemp Shoes
Client Goals & Impact
:
Positioned Vivaia’s Hemp Shoes as the epitome of sustainable innovation, targeting eco-conscious consumers who value style and performance.
Crafted a campaign to elevate the product’s appeal as a natural, breathable, and durable footwear choice.
Reinforced Vivaia’s leadership in merging sustainability with aspirational fashion.
Behind-the-Scenes Insight
:
Developed aspirational top-of-funnel content using audience insights to emphasize the hemp shoes’ eco-friendly materials and sophisticated design.
Shot in organic, nature-inspired settings with rich, earthy tones to evoke environmental harmony and sustainability.
Leveraged cinematic techniques, including dynamic motion and immersive close-ups, to highlight craftsmanship and natural textures.
Service Integration
:
Delivered data-driven, research-informed storytelling designed to inspire and engage, enhancing brand resonance and desirability.
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Vivaia Hemp Shoes
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Client:
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