Client Goals & Impact:

• Positioned Vivaia as a leader in sustainable fashion, showcasing their commitment to eco-friendly materials and innovative processes.
• Targeted environmentally conscious consumers seeking stylish, responsible footwear.
• Strengthened the brand’s identity by emphasizing the intersection of sustainability, comfort, and modern design.

Behind-the-Scenes Insight:

• Developed aspirational, data-driven top-of-funnel content to highlight the brand’s sustainable practices and premium product features.
• Captured visually compelling moments in nature-inspired settings, reinforcing Vivaia’s eco-conscious values.
• Integrated dynamic close-ups and thoughtful storytelling to connect with consumers emotionally and inspire action.

Service Integration:

• Delivered a cohesive content strategy, including a high-quality video and an exclusive series of images, ensuring consistent messaging across platforms.
• Designed a funnel-focused approach to enhance awareness, engagement, and conversions through impactful, research-driven visuals.