Client Goals & Impact:

• Positioned the Urban Sneakers as a stylish and sustainable footwear choice for on-the-go professionals and trendsetters.
• Highlighted key product features, including comfort, eco-friendly materials, and modern design, to resonate with the target audience.
• Enhanced Vivaia’s brand image as a leader in fashion-forward sustainability.

Behind-the-Scenes Insight:

• Captured dynamic urban settings and natural lifestyle moments to appeal to environmentally conscious consumers.
• Leveraged data insights to inform pacing, visuals, and messaging, ensuring content alignment with audience preferences.
• Focused on clean, minimalist aesthetics to highlight product versatility and appeal.

Service Integration:

• Demonstrated a research-driven approach to storytelling, creating impactful content designed to engage and convert.